People want to buy local, now more than ever!
Whether you’re a sole-proprietorship or a team of professionals, making that personal connection with your audience, your viewers and followers, is more important now than it ever was. I visit many small business websites that show what they do, what they sell, where they are, but very few show WHO they are.
If you own a business, YOU are your business.
People would rather buy from people, rather than businesses. Don't hide behind your logo. Show consumers who they will be dealing with, not just a voice on the other end of the phone. Put a face to that voice, on your website, advertising and social media. And not just yourself. Any member of your team that interacts with a customer, existing or potential, should be featured on your website and social media. Even if it’s only on the phone. Studies have shown, when a person can put a face to the voice, they are more willing to open up, communicate and listen.
Why do you think realtors go to the lengths of posting photos of themselves on their business cards, their websites, for sale signs, social media, and various other marketing platforms? It’s primarily to create a meaningful connection where there may not have been one before. This strategy aims to strike a chord with a potential client, as they have understood and implemented for years!
When you browse through a list of realtors on a website, do you find yourself choosing one with a welcoming portrait, or are you more inclined to select one with a generic blank icon?
Not only does having a personal image help to establish a relationship, but it also serves as a powerful memory trigger that can reinforce that connection and allow it to flourish.
So, why not harness the unique power of YOU to enhance your own business presence?
